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Meaningless business-speak: going forward

If you have any exposure at all to corporate or politicial rhetoric, you'll be familiar with use of the phrase 'going forward'. It crops up all over the place:

  • Going forward figures will be provided monthly
  • We have introduced a range of initiatives, which will make a big difference going forward
  • Going forward we need to get better at this

It seems to mean 'from now on', which is already indicated by use of the future tense. Consider the three examples again, this time without 'going forward':

  • Figures will be provided monthly
  • We have introduced a range of initiatives, which will make a big difference
  • We need to get better at this

The sentences seem entirely unharmed after this surgery. Indeed, I have yet to find any sentence in which 'going forward' in any way changes the meaning. Let's all agree just to stop using it. Please.

 

Posted on Tuesday, June 17, 2008 at 06:11AM by Registered CommenterRay Blake in | Comments1 Comment

Reader Comments (1)

Hear, hear!

Tue, June 24, 2008 | Unregistered CommenterChristoph Dollis

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